COMPARE

Form analytics tools.

Most analytics tools count a form twice: when someone starts it and when they send it. The useful part is in between, the field people stop on. These tools run from showing every field to counting submits. Moxel is one of them, and this page says where it is the wrong pick.

8 tools, each checked against its own site in November 2026.

SHORT ANSWER

Pick by what you need.

Every field
Zuko, Mouseflow and Moxel. Matomo does it as a paid feature.
Free
Mouseflow's free plan, up to 500 sessions a month. Google Analytics counts form starts and submits for free.
No cookies, no recordings
Moxel. It records field names and timings, never the screen or the text typed.
Watch it happen
Microsoft Clarity, Mouseflow and Lucky Orange record sessions, so you can watch one person fill the form in.

Want to set it up in Google Analytics yourself? How to track form abandonment

HOW WE CHOSE

What counted.

  • Each tool has to say something about forms on its own site.
  • We read each tool's own site and docs in November 2026. Where a page did not say something, we left it out.
  • We do not quote prices. They change. Each entry says free or paid, and links to the tool's own page.
  • The order runs from tools that show every field to tools that only count submits. It is not a ranking.
  • Moxel's maker wrote this page. We say so, and we say where Moxel is the wrong choice.

THE LIST

Who each one suits.

  1. 01Zuko

    BEST FORA team whose main question is the form, with the traffic to match.

    Zuko is built only for forms. It says it gives data on each form field, and AI summaries of when, where and why visitors abandon. It installs with two tags, has a Shopify app for checkout, and offers session replay as a paid add-on. The free trial needs no card.

    Price
    Paid, by monthly sessions, with a free trial
    Cookies
    Not stated on its site
    Open source
    No
    Host it yourself
    No
    Forms
    Data on each form field, and where and when people abandon

    Skip it if you want general traffic numbers too. Zuko is a form tool, not a full analytics tool.

    Zuko site

  2. 02Mouseflow

    BEST FORSomeone who wants field-level form data and recordings in one tool.

    Mouseflow shows how people treat every field: hesitation time, blank submissions and drop-off. From an abandoned form you can jump to that visitor's recording. The free plan covers 500 sessions a month.

    Price
    Free plan, paid plans
    Cookies
    Not stated on its site
    Open source
    No
    Host it yourself
    No
    Forms
    Every field: hesitation time, blank submissions and drop-off

    Skip it if you do not want visitors recorded. Mouseflow is a recorder first.

    Mouseflow site

  3. 03Moxel

    BEST FOROne person running a site or store who wants to know which field loses people, and what to change.

    Moxel shows which field people stop on, how long each field takes and which ones show an error, across every visitor. It never records the screen or what anyone types, and it sets no cookies. Each finding names the field and the fix.

    Price
    Paid, after a 30-day free trial with no card
    Cookies
    None
    Open source
    No
    Host it yourself
    No
    Forms
    Every field: where people stop, how long each takes, which ones show an error

    Skip it if you want recordings, heatmaps or a free plan after the trial. Moxel has none of them.

    Moxel home page

  4. 04Lucky Orange

    BEST FORA store that wants form analytics next to recordings and live chat.

    Lucky Orange's Form Analytics spots most form submits on its own, and you mark the rest with one line of code. It sits in every plan, with recordings, heatmaps, surveys and chat.

    Price
    Paid, after a 7-day trial
    Cookies
    Yes
    Open source
    No
    Host it yourself
    No
    Forms
    Form Analytics, which spots most form submits on its own

    Skip it if you want a free plan or no cookies. It lists no free plan, and it sets a visitor ID cookie.

    Lucky Orange siteMoxel vs Lucky Orange, in detail

  5. 05Matomo

    BEST FORA team on its own server that wants field-level forms.

    Matomo's Form Analytics works at the field level. It is a premium feature, sold on top of the free self-hosted Community plan or Matomo Cloud.

    Price
    Free to self-host, paid Cloud and premium features
    Cookies
    Optional
    Open source
    Yes
    Host it yourself
    Yes
    Forms
    Field-level form analytics, as a paid feature

    Skip it if you want it free. Form analytics is a paid add-on.

    Matomo site

  6. 06Hotjar

    BEST FORSomeone who wants recordings and heatmaps now and form analysis later.

    Hotjar is now Contentsquare. Its free plan has recordings, heatmaps and funnels. Form analysis is on paid plans.

    Price
    Free plan, paid plans
    Cookies
    Yes
    Open source
    No
    Host it yourself
    No
    Forms
    Form analysis is not on the free plan

    Skip it if you want form analysis for free.

    Hotjar siteMoxel vs Hotjar, in detail

  7. 07Google Analytics

    BEST FORAnyone who only needs to know how many forms were started and sent.

    With enhanced measurement on, Google Analytics 4 records form starts and form submits, for free. The fields in between need custom tagging.

    Price
    Free
    Cookies
    Yes
    Open source
    No
    Host it yourself
    No
    Forms
    Form started and form sent

    Skip it if you want to know which field people quit on without tagging every field yourself.

    Google Analytics siteMoxel vs Google Analytics, in detail

  8. 08Microsoft Clarity

    BEST FORAnyone who wants to watch a few people fill the form in, for free.

    Clarity is free forever. You see forms in its recordings, one visitor at a time, with sensitive text masked.

    Price
    Free
    Cookies
    Yes
    Open source
    No
    Host it yourself
    No
    Forms
    Seen in recordings, one visitor at a time

    Skip it if you want counts across every visitor. Clarity shows one session at a time.

    Microsoft Clarity siteMoxel vs Microsoft Clarity, in detail

SIDE BY SIDE

All of them at once.

ZukoPrice: Paid, by monthly sessions, with a free trialCookies: Not stated on its siteOpen source: NoHost it yourself: NoA team whose main question is the form, with the traffic to match.
MouseflowPrice: Free plan, paid plansCookies: Not stated on its siteOpen source: NoHost it yourself: NoSomeone who wants field-level form data and recordings in one tool.
MoxelPrice: Paid, after a 30-day free trial with no cardCookies: NoneOpen source: NoHost it yourself: NoOne person running a site or store who wants to know which field loses people, and what to change.
Lucky OrangePrice: Paid, after a 7-day trialCookies: YesOpen source: NoHost it yourself: NoA store that wants form analytics next to recordings and live chat.
MatomoPrice: Free to self-host, paid Cloud and premium featuresCookies: OptionalOpen source: YesHost it yourself: YesA team on its own server that wants field-level forms.
HotjarPrice: Free plan, paid plansCookies: YesOpen source: NoHost it yourself: NoSomeone who wants recordings and heatmaps now and form analysis later.
Google AnalyticsPrice: FreeCookies: YesOpen source: NoHost it yourself: NoAnyone who only needs to know how many forms were started and sent.
Microsoft ClarityPrice: FreeCookies: YesOpen source: NoHost it yourself: NoAnyone who wants to watch a few people fill the form in, for free.

No prices for other tools on purpose. They change, and a stale number is a wrong one. Each tool's own site has today's.

Work at one of these companies and see something wrong or out of date here? Email moxelmail@gmail.com and we will fix it. Every page that mentions you updates at once.

QUESTIONS

Asked a lot.

What is form analytics?
It measures what happens inside a form: which fields people fill, where they stop, how long each field takes and which ones fail. A normal analytics tool only counts that the form was started and sent.
Is there a free form analytics tool?
Mouseflow's free plan includes form analytics, limited to 500 sessions a month. Clarity is free but shows forms in recordings rather than counts. Google Analytics counts form starts and submits for free.
Do form analytics tools record what people type?
They should not need to. Moxel records field names, timings and errors, never the text. Recording tools like Clarity and Lucky Orange mask sensitive fields in their replays. Check each tool's privacy page for the details.
How do I track form abandonment in Google Analytics?
Google Analytics 4 records form_start and form_submit with enhanced measurement on. Anything finer, like the last field someone touched, needs custom events through Google Tag Manager. Our field guide has the steps.

KEEP READING

One tool at a time.

Each comparison page says where the other tool is the better pick. They are all on the compare page. The other lists: Google Analytics alternatives, Hotjar alternatives. Why people leave forms and checkouts, with sources, is in the field guide.

Find out where
people give up.

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