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The long version of every reel.
Mox and Tally get 20 seconds on Instagram. Here they get the whole page: what the number means, where it comes from, and one thing to change before lunch.
2 Nov 2026
GA4 users are browsers, not people
You hit a thousand users and told your mum. Fair. But Google was counting browsers the whole time, and you are fewer people than you think.
1 Nov 2026
An engaged session is ten seconds
Somebody put "412 engaged visits" in a slide and the room nodded. Here is what those 412 people actually had to do.
31 Oct 2026
Running a site alone? Skip GA4
Yes, the person telling you to skip an analytics tool sells an analytics tool. Hear me out anyway.
30 Oct 2026
Fix the leak before you buy ads
Ads pour more water into the bucket. Nobody checks the bucket.
29 Oct 2026
Shopify and Google disagree on orders
Neither one is lying. They are counting different things and both of them are a bit smug about it.
28 Oct 2026
ChatGPT guessed what your site sells
Your homepage says "Where craft meets calm." Lovely. What do you sell?
26 Oct 2026
What 2% conversion actually means
A 2% conversion rate sounds like a failure. Then you lay it out as 300 people and it starts telling you exactly where to look.
25 Oct 2026
When not to use Moxel
Every analytics tool says it does everything. Here is what we are bad at, by name, with the tool you should use instead.
24 Oct 2026
My price was 16 screens down
I sell a tool that tells people where visitors give up. Then I scrolled my own homepage on a phone and counted. Embarrassing. Useful.
21 Oct 2026
A contact form with nine boxes
Priya has one question. Your contact form has nine boxes. Guess who wins.
19 Oct 2026
Direct traffic means source unknown
112 direct visits. Did 112 people really type your web address from memory? Absolutely not.
16 Oct 2026
Bounce rate in plain English
Bounce rate is the metric everybody quotes and nobody can define at a party. Here it is in one sentence.
12 Oct 2026
A counter can't see the dead button
Tally counts. Mox watches. This is the reel where they argue about it, and Mox is right.
7 Oct 2026
The account wall at checkout
Our pixel moth found a $32 candle, put it in the cart, tapped Checkout, and got asked for a password. The moth left. The moth was right.
5 Oct 2026
Review your checkout like a stranger
In this reel we asked for store URLs and promised one thing back: the box people quit on, plus one fix. This is how we do it, so you can skip us.
5 Oct 2026
The coupon box that sends people to Google
You put a coupon box in your checkout for the ten people with a code. Everyone else reads it as a dare.
30 Sept 2026
The average checkout asks for 23 things
Count the boxes on your checkout. Go on. We'll wait. If you got past 15, this one is for you.