Other analytics tools hand you a report and wish you luck. Moxel hands you a list. Each item names the exact thing on your page, says what to change, and ranks it by how much work it is against how much it should help.
WHAT TO CHANGEfernhouse.shop, week 37
#1
ZIP code field, checkout
reading sessions0 sessions, needs about 120
#2
Pay button, checkout
reading sessions0 sessions, needs about 90
#3
Hero, home
reading sessions0 sessions, needs about 60
#4
Gift cards page
reading sessions0 sessions, needs about 200
When your site is small, it says so. With 200 visitors a month, a finding is a hunch, and the list will tell you that rather than dress it up. Start at the top on a Tuesday morning.
The field guide goes through the most common findings one by one, with the research behind each fix.