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Moxel vs Fathom Analytics

Fathom is a simple, paid, cookieless traffic tool that keeps EU visitors on EU servers by default. Moxel goes further into what people do on the page: every form field, every checkout step, and a list of what to change.

THEIRS

Pick Fathom Analytics if

  • You mostly want to know how many people came and where from. Fathom shows that on one page, with no setup beyond a script.
  • You want EU visitors processed in the EU without changing a setting. Fathom does this by default, and Moxel does not offer a choice of region.
  • You want to see which countries, regions and cities your visitors are in. Moxel does not record location.
  • You want a long-running, independent company behind the tool. Moxel is new.
  • You run many sites. Fathom says every plan covers at least 50 of them, and Moxel's standard plan covers 5.

OURS

Pick Moxel if

  • Your question is why people do not finish a form or a checkout.
  • You want form tracking down to the field. In Fathom, a form is counted when you add a line of code that fires an event on submit.
  • You want funnels. Fathom's documentation lists events and conversion rates, and no funnel report.
  • You want the next step spelled out, not only the numbers.

SIDE BY SIDE

The same questions, both answers.

PriceFathom AnalyticsPaid, by monthly page views. A 7-day free trial and no free plan.Moxel$27 a month after a 30-day trial
CookiesFathom AnalyticsNoneMoxelNone. Nothing is stored in the visitor's browser.
HostingFathom AnalyticsHosted by Fathom. EU visitors are processed in the EU by default.MoxelHosted by us. No choice of region.
Open sourceFathom AnalyticsNo. The hosted product is closed source.MoxelNo
FormsFathom AnalyticsCounted as an event when a form is sent, after you add a line of codeMoxelEvery field: where people stop, how long each takes, which ones show an error
FunnelsFathom AnalyticsNot in its documented featuresMoxelOn every plan, with the worst step marked
What to changeFathom AnalyticsNot its job. It reports traffic and events.MoxelA ranked list naming the thing on your page and the fix
Visitor locationFathom AnalyticsCountry, region and cityMoxelNot recorded
SetupFathom AnalyticsOne script tagMoxelOne script tag
Script sizeFathom AnalyticsAbout 2.1 KB compressedMoxelAbout 5 KB compressed

What this page says about Fathom Analytics was checked in October 2026. Tools change, so see their own site for today's details and prices.

Work at Fathom Analytics and see something wrong or out of date here? Email moxelmail@gmail.com and we will fix it. Every page that mentions you updates at once.

The part a traffic tool does not show.

A form sent is one number. This is everything that happened before it, field by field.

VISITOR

1 of 5

RECORDEDlive
  • Waiting for the first event.

Five visitors, three different fields. That is the pattern you would never see in a conversion rate.

NOT YET

What Moxel does not do.

  • No session recordings and no heatmaps. Moxel counts what people do. It does not film the screen.
  • No visitor locations. Country, region and city are not recorded.
  • Returning visitors only within one week. The code that tells people apart resets every Monday, so someone who comes back next week looks new.
  • No choice of hosting region, and no EU-only hosting.
  • No free plan after the 30-day trial.

BOTH

Can I use Moxel and Fathom Analytics together?

Yes. Neither sets cookies and they do not get in each other's way.

THE OTHERS

More comparisons.

Prices and plans are on the pricing page. What Moxel records, and what it never does, is on the privacy page.

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